I occupy myself primarily with verbal communication, rather than the written word, but I couldn’t help noticing a spectacular bit of gibberish from Apple on their iTunes Store.
Now, the context is that the indefatigable Simon Cowell has released a charity version of REM’s Everybody Hurts in aid of the Helping Haiti appeal. The album’s page on the iTunes site features two songs at £0.99 each or (obviously) £1.98 for two:
“The following donations will be divided, in equal shares, between the Disasters Emergency Committee and The Sun’s Helping Haiti Appeal for each download of the specified product types featured on this page, which amounts include at least 100% of iTunes’ share:
- At least £1.62 for each download of a two track bundle; and
- At least £0.81 for each download of a £0.99 song.”
Well that’s clear, isn’t it?!
Before I read this, I had assumed that 100% of the amount I would pay would go to charities involved in the Haiti disaster. Having read the explanation, I was far less clear.
As it turns out, iTunes is making it clear that 100% of the profit it would normally make from selling a song or album does – in this case – go to Haiti charities. The rest, presumably, goes to Simon Cowell and his team. And I assume that the amount there either goes towards covering costs or is also donated to the charities concerned.
Clear? Well, sort off. I wonder how many people haven’t bought this record because of the lack of clarity?
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